Ugly Wolf

is an award-winning strategic brand design agency based in New York & Dallas.

NuSkool Snacks

KASHOO

frankie’s on the park

CABINET

More work →

Our services

01

Build

Brand Positioning

Brand Strategy

Naming

Brand Architecture & Extensions

Brand Story & Mission

Brand Messaging

Audience Analysis & Deﬁnition

02

Create

Brand Identity

Brand Guidelines

Art Direction

Copywriting

Concept Development

Illustration

Photography Direction

03

Launch

Website Design & Development

Brand Campaigns

Packaging

Pitch Decks

Branded Environments & Events

Product Design

Content Creation

Marketing & Sales Collateral

Learn more →

"Working with Ugly Wolf was an incredible experience for the whole Frankie’s On The Park team. They really took the time to understand our very unique customer and place within the retail market. Our new branding and website design has definitely proven to be an investment worthwhile for our business."

—Frankie Burik, Marketing Director, Frankie’s on the Park
“Ugly Wolf brought our company to life and are so much more than our designers - they're truly our strategic partners. As a founder, there are constantly a million things to worry about. For us, beautiful branding is never one of them.”

—Lizzie Horvitz, CEO & Founder, Finch
"I couldn't recommend Ugly Wolf more. They helped us refresh a 40-year legacy brand with a more modern look and a full set of brand guidelines that we leverage daily, all while respecting the heritage of our brand. Ugly Wolf listened to what was important to us, took the time to understand who the brand is, did the legwork on the competitive landscape, and came up with something that was truly unique and ownable for us."

— Phil DeGisi, Chief Growth Officer, SavATree
“Working with Ugly Wolf was the best decision we could have made when it came time for us to create our brand. They listened to us and heard the threads of our ideas, and then would come back to us with products and options that were well beyond our expectations. I cannot recommend them highly enough.”

Charlie Covey, Co-Founder, One Aether
“From initial concept to final execution, Ugly Wolf were true professionals, keeping the project on schedule and on budget. They’re extremely skilled in creating visually stunning designs that resonate with our target audience.”

—Joe Christensen, CEO & Co-Founder, NuSkool Snacks
“Working with Ugly Wolf exceeded all of my expectations. They are creative, organized, patient, and went above and beyond with everything they did. I am so impressed by the final outcome. Working with them was enjoyable and seamless.”

— Dr. Julie Waisbren, Owner, Waisbren Primary Care