Pizza Man

Pizza Man, a beloved 50-year-old Milwaukee restaurant, needed a rebrand after losing its way. We crafted a new identity—restoring the brand back to its whimsical, boundary-pushing roots and transforming it into a scalable brand for today. 

Since Ugly Wolf’s rebrand, Pizza Man has opened three new locations in Milwaukee, including the brand extension Pizza Man Pronto. The owners had a successful exit in 2023, selling the business to a national hospitality group.