NuSkool Snacks

NuSkool (formerly MCTco) is the deliciously convenient, low-sugar way to snack. We relaunched NuSkool Snacks as a brand that believes in the power of positivity, the relentless pursuit of improving yourself, and the need for joy. We call it: Good. Clean. Fun.

Since Ugly Wolf’s rebrand, NuSkool received investment from Tim Tebow and he’s signed on as a Chief Mission Officer. NuSkool was accepted into the Mondelez International SnackFutures CoLab and their products have been distributed to retailers across the country, including Sprouts, Erewhon, Bristol Farms, and H-E-B.

CLIENT
NuSkool Snacks

ROLE
Brand Strategy
Brand Architecture
Product Naming
Brand Mission
Brand Story & Voice
Visual Identity
Photography
Illustration
Copywriting
Packaging Design
Bus Wrap
Tradeshow Assets
Website Design
Pitch Deck
Content Creation

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TEAM
Katie Kravit, Strategy, Design, Creative Direction
Julie Steinhagen, Creative Direction
Dave Campanaro, Copy
Michael Kravit, Product Architecture & Flavor Naming
David Zimmerman, Lettering & Illustration
Jessica Strelioff, Design Concepting
Liz Lindenhovius, Photo Retouching
Soona Studios, Photography

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