Frankie’s on the Park
Frankie’s on the Park is a boutique shopping experience to find fashion — and confidence — that fits. The fashion brand, based in Chicago and Los Angeles, empowers girls, tweens, and young women to be who they want to be. Welcome to the sisterhood of style.
Since Ugly Wolf’s rebrand, Frankie’s on the Park website conversion went up 30%, and surpassed its two retail stores as the top revenue source. Foot traffic to the retail stores have increased by 40%.
CLIENT
Frankie’s on the Park
ROLE
Visual Identity
Brand Strategy
Brand Story & Voice
Art Direction
Web Design
Illustration
Packaging Design
Tag Design
Retail Design & Install
Retail Merchandising
Store Signage
“Working with Ugly Wolf was an incredible experience for the whole Frankie’s On The Park team. They really took the time to understand our very unique customer and place within the retail market. Ugly Wolf stepped up to the plate, going above and beyond in bringing our brand refresh to life in all of the platforms where we needed it – under an aggressive time frame. Our new branding and website design has definitely proven to be an investment worthwhile for our business.”
—Frankie Burik, Director of Marketing & Business Development, Frankie’s on the Park
TEAM
Katie Kravit, Strategy, Design, Illustration, Store Build
Julie Steinhagen, Creative Direction
Dave Campanaro, Copy
Marlee Silberman, Website Development
Allison Riegle, Photography