Kashoo Brand

Kashoo

Kashoo is for mug-half-full kind of people. The all-natural, cashew-based coffee creamer set out to replace bitterness with better-ness in the world. The brand identity reflected the founder’s Haitian heritage, the product’s natural ingredients, and the brand’s positive sustainable initiatives. Because in the grand cream of things, life’s too short to not enjoy every pour.

Since Ugly Wolf’s brand launch, the client received an offer to white label the product, so never produced the direct-to-consumer brand.

The work received the 2024 Dieline Award for 1st Place in Dairy or Dairy Alternative Concept Packaging.

CLIENT
Kashoo

ROLE
Brand Strategy
Brand & Product Naming
Brand Mission
Brand Story & Voice
Visual Identity
Photography
Illustration
Copywriting
Packaging Design
Website Design

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TEAM
Katie Kravit, Strategy, Creative Direction, Lettering, Design, Photography
Julie Steinhagen, Creative Direction
Freddie Henttonen, Strategy
Michael Kravit, Brand & Flavor Naming
Dave Campanaro, Copy
Carmie Grau, Lettering & Illustration
Max Millermaier, Animation

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