NuSkool Snacks
NuSkool (formerly MCTco) is the deliciously convenient, low-sugar way to snack. We relaunched NuSkool Snacks as a brand that believes in the power of positivity, the relentless pursuit of improving yourself, and the need for joy. We call it: Good. Clean. Fun.
Since Ugly Wolf’s rebrand, NuSkool received investment from Tim Tebow and he’s signed on as a Chief Mission Officer. NuSkool was accepted into the Mondelez International SnackFutures CoLab and their products have been distributed to retailers across the country, including Sprouts, Erewhon, Bristol Farms, and H-E-B.
CLIENT
NuSkool Snacks
ROLE
Brand Strategy
Brand Architecture
Product Naming
Brand Mission
Brand Story & Voice
Visual Identity
Photography
Illustration
Copywriting
Packaging Design
Bus Wrap
Tradeshow Assets
Website Design
Pitch Deck
Content Creation




















TEAM
Katie Kravit, Strategy, Design, Creative Direction
Julie Steinhagen, Creative Direction
Dave Campanaro, Copy
Michael Kravit, Product Architecture & Flavor Naming
David Zimmerman, Lettering & Illustration
Jessica Strelioff, Design Concepting
Liz Lindenhovius, Photo Retouching
Soona Studios, Photography
PRESS
Rebranding Case Study: From Niche to NuSkool
The SKU Report, 2024